Betting group 888 has announced that it would continue to partner with the Delaware Lottery so as to enable them to continue to offer online betting services for another two years. The agreement was concluded recently.
The announcement comes on the back of 888’s newly launched Poker liquidity with the states of Delaware, New Jersey and Nevada. Poker has been a struggling force in the various gaming markets, and the liquidity initiative is expected to salvage the situation and create a shot at generating additional income for the company. Of all three states, Delaware is the least successful or lucrative of the regulated online casino and gambling markets in the US, mainly due to its low population and heavily segmented market participation.
888 CEO Itai Frieberger recently commented on the extension of the partnership, saying that Delaware Lottery’s decision to further extend the working relationship by another two years is nothing short of a true testament to the tenacity of the partnership as well as 888’s ability to provide quality technological services. He described Delaware as being an iGaming pioneer and said that 888 was proud to be in a position to extend a partnership with an organisation that had innovation at its core and that shared 888’s values and goals as far as the growing of that innovation was concerned.
Vernon Kirk, director at Delaware Lottery, did not mince words in expressing his own appreciation of the forging of an on going partnership with 888. Kirk reiterated what Frieberger had said by commenting that the Delaware Lottery was especially pleased at being able to continue with the successful and long-standing partnership with 888. Kirk said that the extension was critical to the on going and increased success of the Delaware Lottery as the partnership would enable Delaware to join in with New Jersey and Nevada in the Multi-State Internet Gaming Agreement that was operating on 888’s platform. Kirk said that Delaware believed that this in itself would greatly improve the overall player experience and that this was a priority for Delaware.
The states of Nevada, New Jersey and Delaware have been at the forefront of the rally in support of the legalisation of betting services across the US. Following the recent strike down of PASPA by the US Supreme Court, more states are expected to get on board in a much more active manner.