Amaya Signs Robin Chhabra

Canadian online casino software developer Amaya Inc has featured in casino news many times over the past few months. Now, the Toronto-based developer is gracing headlines yet again by confirming its latest corporate appointment:

Robin Chhabra, who formerly held the position of Director of Strategy and Corporate Development at betting behemoth William Hill. SBC News was the first to reveal that Amaya has finalised Chhabra’s appointment. The executive acted as William Hill’s Head of Corporate Strategy for nearly 8 years, during which time he was tasked with the responsibility of advising the online betting and casino operator on valuing its own mergers, acquisitions and assets.

Chhabra also provided the firm with strategies for long-term growth, and assisted it in putting into place expansion strategies that would further fuel the brand’s massive worldwide growth trends. However, it is now Amaya that will be utilising the expert’s experience in the field of acquisitions and mergers as a part of their latest strategy for continued growth.

It is known that Amaya and William Hill have discussed a possible merger in the past. However, these discussions were temporarily shelved in October last year after a survey posed to William Hill’s shareholders received less than favourable responses. Now, the Canadian gaming firm’s latest executive appointment has followed speculation that the company has a new and aggressive growth strategy in mind. According to iGaming insiders, Amaya may well be looking to grow its corporate offerings and diversify its portfolio of games and products even further, in a bid to enter new markets and reach as many regulated player pools as possible.

Chhabra, who is an expert in the field of iGaming industry financing, has not yet been given an official title from his latest employer. With that said, it has now been confirmed that the expert will fill the role of Head of Corporate M&A at the firm. As well as assisting the Canadian company to develop effective new growth strategies, Chhabra will first and foremost be required to assess potential acquisition targets for Amaya. The firm expects the executive’s presence to further boost its latest string of corporate purchases, helping to propel it into new and lucrative industries.

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