eSports is all the rage in the gambling world at the moment – so much so that even major online bookmakers are getting in on the action. Now, prolific betting brand Betway has joined their ranks by announcing that it has signed an exclusive new agreement to sponsor three eSports competitions in 2018, gaining exclusive advertising rights as well.
Under the new deal, the online casino and sports betting site will sponsor the ESL Intel Extreme Masters and the ESL One eSports tournaments, both of which are some of the biggest events on the annual eSports calendar. The firm will also sponsor another tournament later this year, although the name of the event has yet to be revealed by Betway spokespeople.
Under the terms of the agreement, Betway has been given exclusive naming and marketing rights to these tournaments in the process, expanding on its existing eSports partnerships and gaining valuable brand exposure to a thriving new vertical.
eSports has soared in popularity in recent years, with more spectators and punters than ever before flocking to see professional video game players in action. With this in mind, it stands to reason why international online bookmakers have been signing more and more eSports partnerships in recent months, as the firms jostle to claim their share of the lucrative betting market that eSports has spawned.
Commenting on the new sponsorship deal, Adam Savinson of Betway noted that his company is already enjoying a huge amount of success in the eSports division over the past year. According to Savinson, Betway has become the very first betting partner to the CS:GO Pro League and the ESL One Cologne events, both of which are expected to significantly boost the brand’s exposure among eSports fans. Savinson continued, saying that Betway cannot wait to build on its eSports presence even further and sponsor even more major teams and leagues.
He added that, following the success of the company’s past sponsorship deals, Betway will also soon begin to create its own legendary CS:GO content, along with offering brand new betting markets and channels for eSports enthusiasts across the globe. Founded in 2006, Betway is an online casino and sportsbook brand that falls under The Betway Group umbrella.
The brand consists of various licensed online entertainment websites, including Betway Sportsbook, Betway Bingo, Betway Casino, Betway Poker, and Betway Vegas, all of which offer real-money gambling opportunities within regulated markets.