Despite the fact that the event was only established last year, the Live Gaming Summit has become an important event on the iGaming calendar. This year, the focus is on gender equality and raising the overall appeal of the world of gaming among female players. The inspiration behind this year’s central theme is none other than Sarah Harrison, former Chief Executive Officer for the UK Gambling Commission.
Harrison’s approach to gaming is a holistic one; one that advocates the promotion of the overall depth of the gaming experience and not just the image that it would like to radiate to the typical player. At this year’s ICE Totally Gaming, Harrison warned sternly about the dangers of operators alienating their female base of gamblers, a sentiment that is shared by yet another prominent female figure, Karolina Pelc of LeoVegas. Pelc too, warned of the dangers of a male-driven gambling world, saying that operators were to take heed of the imminent dangers of potentially losing their entire female customer base.
Pelc will be making her appearance at this year’s Live Gaming Summit as one of the main speakers and will be joined by the likes of Kfir Kugler from Ezugi, Tom de Bruin from Ubinet, Kevin Kilminster from Playtech, and Rob Wheeler from Medialive Casino. There will be more notable speakers attending and addressing the audience, with the names yet to be announced.
Another key focus point up for discussion at this year’s event will be the future of land-based casinos and specifically, their involvement and engagement in TV gaming, localisation, live on-site streaming, casino product development, virtual reality dealers as well as the on going regulatory challenges facing the casino industry in Europe. The speeches, speakers, panels and presentations aside, the Live Gaming Summit is the perfect networking event. This year, networking opportunities will be aimed at the promotion of one-on-one dialogue.
It is expected that by the year 2020, live gaming will make up as large a portion as 50% of the total income of the casino industry worldwide. Networking and information events like the Live Gaming Summit play a crucial part in ensuring that operators and other role-players are well informed and equipped in order to pave the way forward. Sponsors of this year’s event include casino operators such as Playtech, NetEnt, Evolution Gaming, Eguzi, Medialive, Vivo, and Authentic Gaming.