Instant Win Games (IWG), the London-based supplier of instant-win Lottery games, has been selected as the newest content partner to the BCLC (British Columbia Lottery Corporation). IWG focuses exclusively on the development of games that can be incorporated into the Lottery dynamic and presents its product portfolio via its Progressive Play Remote Gaming Server (RGS).
Thanks to the agreement with the supplier, popular instant-win versions of games like Monopoly, Slingo, and Cash Buster, will soon be available to the BCLC’s players. The games are accessible on the BCLC’s PlayNow.com online portal.
The content supply deal will be applied on an on going basis, with more games added to the portal as they become available. The ultimate goal is to eventually also compile a bespoke content offering for the Lottery.
IWG has become increasingly more focused towards establishing a firm market position as a top supplier of instant-win games to state-owned as well as privately run Lottery operations. The supply deal with the BCLC follows similar arrangements with Loto-Québec and the Atlantic Lottery Corporation. Joining forces with the BCLC specifically is an especially strategic and valuable move for IWG, considering its mission to make its mark on the North American Lottery market.
Chief Executive Officer in charge at IWG, Rhydian Fisher, is well aware of the prominence of the partnership in the greater scheme of the company achieving its North American expansion goals. He referred to the BCLC as being one of the biggest North American Internet Lottery operations and was obviously very pleased at having been able to get a foot in the door.
The sentiment is shared by Vice-President of IWG’s North American operations, Jason Lisiecki. Lisiecki seemed excited at new opportunities of partnering with Lotto service providers, and said that for him, a partnership like the one with BCLC was especially close to his heart as this would translate into the developer being closely involved with the raising of funds for deserving causes.
IWG is renowned for being focused on the entire package, and not just content development. The group also provides strategic and marketing support to its partners, which goes a long way towards building the overall combined brand as a lot of the pressure of side-services is lifted from the shoulders of end-suppliers.
The Progressive Play platform currently delivers more than 60 instant-win games to its Lotto-partners.