NetEnt Officially Enters Canadian Market
In a development that has been hailed as a game-changer for a company that really needs no introduction, Stockholm-listed casino software developer NetEnt’s entire portfolio of games will going forward be available for the very first time in the Canadian province of British Columbia.
Hard as it may be to imagine that a developer of NetEnt’s reach and reputation has not yet infiltrated every conceivable corner of the developed world, expansion into British Columbia has been made possible by an existing agreement between the government-owned British Columbia Lottery Corporation (BCLC) and International Games Technology (IGT), with whom NetEnt has an existing content supply agreement.
BCLC Deal An Important Milestone
Chief Executive Officer at NetEnt, the recently appointed Therese Hilman, has hailed the company’s newly established footprint in British Columbia as part of the company’s vision for expansion into North America in its entirety.
In an official statement issued to the media, Hilman emphasised that the brand viewed its entry into regulated markets as the core of its expansion strategy going forward, and that the supply deal with the BCLC was just the start of much more progress to come, especially in connection with the World Lottery Association.
Hilman appeared confident that their high quality range of games would appeal to the BCLC’s players.
It's Not Just All Talk
The games developer certainly is putting its money where its mouth is, as the BCLC deal was announced mere days after the company inked a content provision deal with Lithuanian operator Top Sport, effectively ensuring the company’s entry into the notoriously difficult-to-enter local iGaming industry of Lithuania.
Chief Product Officer for NetEnt AB, Henrik Fagerlund utilised an official press release to make known the terms of the agreement with Top Sport, as well as to express his absolute delight at the headway made by the developer in terms of its entry into a host of regulated markets. The sky appears to be the limit for the company, especially since it is held in high regard by many regulating authorities around the world. Years of hard work and a solid reputation seems to be finally paying off in a remarkable way.