Amaya is a Canadian-based supplier of online and land-based gaming technology to the international iGaming industry. The Canadian firm also owns the successful online poker brands Full Tilt Poker and PokerStars, which it acquired for a record price of $4.9 billion in June of 2014.
After a successful performance in the first quarter of 2017, PokerStars has now secured yet another major partnership that is set to boost its reputation even further with the online poker community. The Amaya-owned iGaming subsidiary has recently announced that it has secured a partnership with Usain Bolt, the world-famous eight time Olympic Gold medallist from Jamaica.
The Caribbean-born Olympic star will now be representing PokerStars in all of its official marketing campaigns and advertising content, including on-site promotional graphics. Under the new deal, Bolt will also be making live appearances for the brand in a bid to attract new players to the world of online and mobile poker. Bolt will also be working alongside his close friend and well-known film star Kevin Hart.
Hart signed a partnership with PokerStars earlier in 2017 and has since filled a similar role, appearing in the company’s ad campaigns and promotional graphics to boost its rapport. Usain Bolt has commented on his new role as an ambassador of the Canadian poker brand, saying that poker is a challenging gambling game that is also competitive social and fun. With that said, the Olympic star noted, he is pleased to be able to introduce online poker to his fans and other potential players around the world.
PokerStars’ vice president of corporate communications Eric Hollreiser added that Bolt is a strong competitor who always pushes his games to the limit, and is also one of the most relatable and well-liked athletes across the globe. His strong following of sports fans on a global scale and his friendly and winning personality will assist PokerStars in introducing online poker in a social, fun-filled, and rapid way, Hollreiser said. To add yet another positive element, Bolt’s best time of 9.58 seconds in the 100 metre sprint (the fastest official time in the history of Olympic running) will no doubt encourage poker players to beat their own personal bests too.