Amaya Inc., also known as the Amaya Gaming Group or Amaya Gaming, is a gaming and online gambling company based in Canada, and trading on the Stock Exchange of Toronto with the symbol TSX:AYA. Its headquarters were initially situated in Montreal, Quebec, and, as of June 2014, the company agreed to purchase the parent company of Full Tilt Poker and PokerStars for just under $5 billion. This takeover has made Amaya the biggest publicly listed online gambling company in the world, and the deal was finalised in August of 2014.
Amaya Gaming Products and Services
Amaya creates gaming services and products that include online casino games, poker games, sportsbook options, lottery systems, and software for slot machines. Some of the world’s biggest casino and gaming operators make use of its online, land-based, and mobile products, and Amaya holds offices in Asia, Latin America, Europe and North America.
Amaya Group Name Change
On the 12th of May 2017, Amaya announced that the company’s name would be changing to The Stars Group Inc. and that its headquarters would be moved to Toronto. There has been some controversy surrounding the brands former boss, David Baazov, and the name change is a way of starting afresh and leaving the past behind.
A Leading Technology-Based Product Provider
Amaya is one of the world’s most successful providers of tech-based services and products for the interactive entertainment and global gaming industries. Its focus is on the development, operation, and acquisition of interactive tech-based resources with the potential for growth in both existing and developing markets and verticals. This company aims to take full advantage of technology in order to continue to provide first-rate gaming options and trustworthy, enjoyable entertainment to widespread customer networks.
Brands Which Fall Under the Amaya Umbrella
Amaya owns, through Rational Group, several gaming and otherwise related consumer brands and businesses, including:
- Full Tilt
- PokerStars Casino
- PokerStars Championship
- PokerStars Festival Live Poker Tour Brands
- European Poker Tour
- PokerStars Caribbean Adventure
- Latin America Poker Tour
- Asia Pacific Poker Tour
Cumulatively these brands have almost 110 million registered customers around the world, and form the biggest poker business in operation. These are comprised of online poker games, online poker tournaments, sponsored live poker competitions, the marketing engagements for a variety of branded poker rooms situated in well-known casinos in some of the biggest cities worldwide, and the poker programming made for TV and online audiences.
Non-Poker Products by Amaya
The Amaya Group, through some of these brands, also provides various non-poker related game products, and this group includes daily fantasy sports options, casino products, and sportsbook services. By means of some of its subsidiaries Amaya is licensed and approved to offer, or permitted by means of 3rd party approvals or licenses, certain of its services and products in a number of different jurisdictions around the world, including areas in Europe, both inside and outside the European Union, South and North America, and elsewhere. In fact, PokerStars is the most licensed online gaming brand in the world, and it is authorised to operate in 17 different jurisdictions. PokerStars is the flagship brand for the Rational Group, and it has been estimated by Amaya to hold a robust majority of the global market share of real-money poker player liquidity. It is certainly among the industry leaders in play-money liquidity, so this comes as no surprise. In addition to expanding both play- and real-money poker games, the Rational Group has also started targeting the growth of its ventures into other online verticals, with this group including sportsbook, daily fantasy sports, and casino options. Amaya has estimated that the Rational Group enjoys one of the biggest and fastest-growing player bases in the online casino industry.