Ash Gaming is a premium casino online game software development studio with headquarters based in London, UK. Formerly known as Ash Leucker, the company was established at the peak of the iGaming industry’s birth in 2000, and was renamed to its current moniker in 2002.
While they started out by creating gaming content according to the specific orders of online operators, they later shifted their focus to the generalist supplier industry, providing a wealth of proprietary content to online casinos around the world.
It wasn’t long before Ash Gaming had caught the attention of Isle of Man-based gambling giant Playtech, who purchased the firm in 2011 for an impressive price of £23 million. The takeover saw the rise of a whole new era for the slot software company, and gave the London firm enough power to compete for operating customers that had long been out of its grasp.
Ash’s online game software is renowned for its innovative, entertaining, and often unexpected themes. The company has created many slots based on British cultural hits, such as Little Britain and Monty Python’s Spamalot, over the years as well. Games like these show that developer constantly has its ear to the ground, spotting the most popular themes available at the time to make sure that its titles resonate with players on a personal level and stand out from the thousands of others available on the web today.
The firm also has a penchant for pushing the limits of player engagement. It currently has more than a dozen progressive titles in its portfolio, including popular gems such as Chests of Plenty and Leprechaun’s Luck. Some of the developer’s earlier titles still have a passionate fan base to this day, including iconic progressive jackpot options like Captain Cannon’s Circus of Cash.
The company’s slot software is well known for its refinement and finesse, which has stemmed from its choice to remain a small, boutique studio in a bid to choose quality over quantity. Instead of flooding the industry with predictable, similar slots, Ash Gaming’s small team of experts only work on one or two titles at any given time, making sure that they are well polished before releasing them to the real money market.
As for the software itself, it is known for its sleek animations, interactive storylines, and engaging gameplay. Legendary online casino slot software titles like Adventures in Wonderland, Batman & the Penguin Prize, and Winnings of Oz have become the firm’s cornerstone offerings over the years, boasting impeccable graphics, immersive action, and typically, a dash of nostalgia as well.
The bulk of the brand products were launched originally on UK-facing casinos only, but since the firm’s Playtech acquisition, it has become far more global. Nowadays, its online casino slot software is available in countless markets around the world, where players can even choose from several language options in game.
Almost all of the studio’s titles run in-browser using Flash technology as well, which makes them compatible with mobile devices like smartphones and tablets as well as desktops. Ash has also been hard at work on the mobile functionality of its offerings, recruiting expert developers to create HTML 5 titles that are fully compatible with smaller screens.
Last but not least, players of Ash Gaming online game software can also expect to enjoy a wide range of world-class promotions in tandem. The studio’s partners are all licensed, regulated and highly trusted, and offer substantial welcome bonuses, loyalty rewards, and generous monthly offers to keep online game enthusiasts coming back for more!